About Carpet Line Direct

Transform Your Space with Quality Flooring: Choose the Regional Wholesaler with a Personal Touch!

Carpetline Direct was formed in 1996 as an independent flooring wholesaler, predominantly serving the North-East of England.

Along with our sister company, Whitestone Weavers, we flourished and continued to expand our coverage into South Yorkshire and Scotland, whilst cementing our position as the leading independent flooring wholesales in the North East.

This success led to our acquisition, as part of the Whitestone Weavers Group, by Victoria PLC 2014 and we have since become an integral part of the Group.


Thanks to the strong relations we have nurtured over the years with our supplier and customer base, we have built an impressive, comprehensive portfolio of products.

In addition to this we are working on enhancing our B2B business with an online portal showcasing our products and offering 24/7 ordering, account management and much more.

Contact our team today if you have any queries about becoming a customer or for more information on the products we have to offer.

We are always here to help.


Our extensive range of carpets caters to all kinds of homes and styles, offering a variety of subtle, bold, and even traditional designs with a unique touch.

We have everything you need to satisfy your preferences.

Browse through some of our collections to discover the perfect fit for you!


Explore our selection of Engineered Oak Flooring, available in various designs and thicknesses.

Elevate the appearance of your home with this exquisite range, adding a touch of sophistication to your living space.


Our stunning Aspire range is available in a variety of colours and is offered in both dry back and click options.

With an embossed finish that enhances its authentic appearance and texture, this range is not only visually appealing but also easy to clean.


View our selection of laminates that are designed to provide both aesthetic appeal and durability.

With a beautiful range of colours to choose from, you can easily find the perfect fit for your space.

Our laminates are available in both 7mm and 8mm thicknesses, ensuring you can choose the right option for your needs.

Whether you are looking to add a touch of warmth to your home or create a sleek and modern look, our laminates offer a fantastic solution that will stand the test of time.


We offer a range of 3m and 4m width vinyl options that are designed to cater to a diverse range of preferences and requirements.

Our vinyl options offer a seamless floor covering solution that is both easy to install and maintain. 

With a variety of styles, colours, and patterns available, you can easily find the perfect option to complement your interior decor.

Take a look at the durable and long-lasting ranges we have to offer. 

Underlay & Accessories

We understand that the right accessories can make all the difference when it comes to achieving a flawless finish for your flooring. That’s why we offer a range of high-quality underlay and accessories to help you achieve the best possible results.

The underlay ranges we have to offer are designed to provide a comfortable and cushioned surface for your flooring, while also providing sound and heat insulation.

In addition to underlay, we also offer a selection of accessories, including door bars, which provide a smooth transition between different flooring surfaces, and matching scotia for LVT and laminates, which can help to create a clean and polished finish. We also offer spray adhesives for vinyl, which provide a strong and secure bond.


We provide hassle-free life-like artificial grass, available in various densities and qualities.

Our life-like artificial grass options are designed to provide the perfect solution for those who want the look and feel of natural grass without the maintenance. 

Browse through our range of options to find the perfect fit for your needs.

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